sports / 12 posts found
4 Major Sports Franchises That Have Jumped Into Web3
Across the modern scope of entertainment media, sports is the most well-suited to integrate NFTs for fan engagement and interaction. Using NFTs, sports fans can preserve their favorite highlights, represent their favorite teams and players, and even participate in the age-old practice of trading collectibles. Wondering how that works? Read on for a cursory look at how sports franchises, and (at times) entire sports leagues have approached the practice of NFT adoption in service of enhancing engagement with their respective fanbases. NBA Top Shot’s vision for the trading cards of the future NBA Top Shot Gray markets for collectible trading […]
Revenue and Relevance: Skateboarders Open Up About NFTs
The world of skateboarding is changing, and many professionals are finding it difficult to keep up. “Nowadays with all the content-creating platforms, skateboard content just comes and goes very quickly. You’ll work on a video project for years, and then that video gets lost in the ocean of content. It’s really tough,” Torey Pudwill, 32-year-old professional skateboarder, told nft now. Over the years, skateboarding has evolved alongside technology. Community gatherings turned into VHS recordings, then DVDs, and eventually live streams on social media. These shifts dramatically changed the nature of the game. Historically, new video projects would be released every […]
Ticketmaster Just Took a Substantial Step Toward NFT Tickets
The Alpha: Flow recently announced a groundbreaking new initiative with Ticketmaster. Via the Flow blockchain, all Ticketmaster event organizers can now link NFTs with each attendee’s ticket. The NFTs are positioned to offer ticket-owning event attendees richer experiences. Primarily, the linked NFTs hope to offer Ticketmaster eventgoers Web3 analogs to the IRL events, where they receive the NFTs. Recipients of linked NFTs may gain access to “VIP experiences,” according to Flow. Otherwise, the NFTs can simply serve as blockchain memorabilia for events. The execution of each NFT ticket tie-in is up to the event organizer. Why it matters: Although many […]
Sports Illustrated and OneOf Unite to Bring Muhammad Ali NFTs to Life
Athletes, musicians, and other public figures are commonly said to be “the greatest of all time.” The designation is used fairly casually nowadays, despite very few people actually deserving the title. However, when it comes to legendary boxer and US Gold Medalist Muhammad Ali, the honor is 100 percent deserved. Perhaps the most influential athlete and humanitarian of the 20th century, Ali is responsible for some of the most memorable and iconic moments in sports and civil rights history. He received the Presidential Medal of Freedom, won the Amnesty International Lifetime Achievement Award, was Sports Illustrated’s “Sportsman of the Century,” […]
Cristiano Ronaldo and Binance Signed a Multi-Year NFT-Focused Partnership
The legendary Portuguese footballer, brand face, and successful entrepreneur Cristiano Ronaldo has recently signed the iconic partnership with the trendsetting blockchain ecosystem Binance. According to the crypto exchange, this is a long-living partnership concerning NFTs. Through this collaboration, Binance aims to provide millions of Ronaldo’s fans with a seamless entrance into the web3, rewarding and empowering them to use cryptos and NFTs. As part of the agreement, Cristiano Ronaldo and Binance will develop and launch a series of non-fungible collections via the Binance NFT platform. The first NFT series is planned for launch later this year and will feature designs […]
Tom Sachs and Nike Give NikeCraft Trainers to Fully-Assembled NFT Rocket Holders Free of Charge
You must have already known Tom Sachs: Rocket Factory by numerous collaborations with top world brands. Recent Tom Sachs & Tiffany, Chanel, and other top-tier partnerships brought the skyrocketing designer and his team to the top of the rankings. The recent team-up is no-less grandiose, as the NY-based artist has developed a series of phygital sneakers dubbed NikeCraft trainers in collaboration with Nike. While the utility is the core value, which draws more people to NFTs daily, this Nike-branded cartoon Rocket will come accompanied by a physical pair of NikeCraft trainers. It’s noteworthy that the contemporary designer has taken up […]
The NFL is Launching The League’s First-Ever Blockchain Video Game
As great as it has been to see young artists starting their careers in the NFT space, this technology has also opened up loads of opportunities for established brands and IPs to better engage their audiences. In the past year alone, we’ve been privy to the rise and fall of NBA Top Shot, car manufacturers like McLaren and Lamborghini minting NFTs, and Time Magazine releasing an entire issue as an NFT. Even the WWE has entered the mix. The NBA and WWE are far from the only sports entities engaging with NFTs, though. Following the strong presence of NFTs at […]
Nike and RTFKT’s Dotswoosh.eth Domain NFT Is the Tenth ENS on the List of Alike
Nike-owned RTFKT Studios has recently added another .eth domain name to its rapidly growing list of Ethereum Name Service (ENS) NFTs. The purchase of dotswoosh.eth for 19.72 ETH or about $35,000 at the time of the deal has grown the number of domains to ten in total, including these: Artifacts.eth, RTFKT.eth, Drmos.eth, MintVial.eth, Dreamos.eth, SpaceDrip.eth, DripCoin.eth, M2tekno.eth. The reason for dotswoosh.eth purchase is still shady but the large Twitter community is actively discussing rumors on Nike’s intentions to issue subdomains in the long run. This means that any user could personify their crypto-related domains under dotswoosh.eth, like YOUR NAME.dotswoosh.eth. As […]
Decathlon and Séan Garnier Have Launched a Phygital Collection of Sneakers for Street Footballers
With over 1,700 on-land stores around the globe, Decathlon enters the top 5 world’s greatest sportswear retailers. Like many others, Decathlon decided not to confront the NFT movement but join it. That’s how the Kipsta Barrio, an exclusive collab collection with freestyle football icon Séan Garnier, came to life. A world champ, as well as a prolific sneakers designer, introduced the collection of 2,008 limited-edition phygital sports shoes to give a nod to his skyrocketing career. The sneakers for freestyle football are designed with the athlete’s needs in mind, alongside, keeping up with the fashion trend. Each pair of sneakers […]