May 2023 / 290 posts found
How Social Media Can Supercharge Your SEO
When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that isn’t quite relevant in your day to day. But as with all things marketing, both of these digital marketing tactics have the potential to boost collective success. As a Social Media Manager, I’m here to tell you how you as an SEO can collaborate with your social media team in order to help supercharge your SEO efforts. What is a social media strategy? A social media strategy is a document that outlines your organization’s […]
Google Unveils Digital Marketing Playbook Amidst Privacy Changes via @sejournal, @brookeosmundson
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.
The Ultimate Guide to Hiring a PR Agency in 2023
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it’s hard to make time for brand awareness and media management. That’s where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” […]
Social Media Analytics: The Ultimate Guide
With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience. However, simply existing on social media isn’t enough; marketers need to use social media analytics to ensure they post content with the highest ROI. Social media analytics and reporting give your business the best chance to produce engaging content that positively impacts your bottom line consistently. Social media analytics provides insight into several essential factors directly tied to your marketing efforts and business success. Here’s a list that explains the importance of social media […]
Repurposing Content: A Guide With 5 Examples via @sejournal, @JuliaGeekPack
Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.
AI Domain Name Generator & AI Writer Announced by Web.com via @sejournal, @martinibuster
Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names – No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.
The Complete Guide to Real Estate SEO
Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search. Buying a house is no different. The National Association of REALTORS reported that 97% of buyers used the internet at least once during their search, with about half ending up buying a home they found online. Just having a website is part of the game for realtors these days. If you’re in a competitive market, just having a website might not be enough. For realtors looking to maximize the results, you’ve got to invest more […]
How to Use XLookup in Excel
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel. It provides a more robust method for finding specific values in a data set. Knowing how to use it effectively can drastically cut down the time you spend trying to analyze data in Excel. What does XLookup do in Excel? […]
Exclusive: ‘AI Surrealism’ Exhibition to Feature Roope Rainisto, More
The Alpha: The digital artist collective Exquisite Workers is teaming up with Superchief Gallery NFT and Web3 marketplace Foundation to host AI Surrealism, an AI art exhibition in New York from June 2-8. The exhibition, which is being billed as the largest AI art show of its kind, will take place at The Oculus within the Westfield World Trade Center in the heart of New York. Over 140 artworks will be on display from 100 artists, including Anna Dart, Haze Long, Javier Tomeo, Jenni Pasanen, and post-photography pioneer Roope Rainisto. Starting June 2, the pieces in the exhibition will be […]