October 2023 / 189 posts found
A Marketer’s Guide to Launching a UGC Strategy for SEO
Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO.
How to Incorporate AI Chat and Software into Your SEO Workflow
Want to add AI chat into your workflow but don’t know where to get started? Katherine Watier Ong has outlined prompts you can use today to speed up your deliverables.
How To Use SEO To Target Your Audience Throughout The Funnel via @sejournal, @coreydmorris
Optimize your marketing funnel and guide your potential customer at every step. Learn what defines each user intent phase, plus the best practices for each. The post How To Use SEO To Target Your Audience Throughout The Funnel appeared first on Search Engine Journal.
How to Train Your ChatGPT — A Marketer’s Guide
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In […]
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I’m unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I’m happy to pass on to other marketers and business owners. Let’s explore […]
Google Launches New Search Tools To Help With Math & Science via @sejournal, @MattGSouthern
Google unveils new search tools to assist students with solving math, science, and visual learning problems. The post Google Launches New Search Tools To Help With Math & Science appeared first on Search Engine Journal.
Google On What To Do About 404 Errors In Search Console via @sejournal, @martinibuster
Google’s John Mueller answers what to do about 404 errors reported in Search Console The post Google On What To Do About 404 Errors In Search Console appeared first on Search Engine Journal.
How Biden’s AI Executive Order Could Impact Marketing Tools via @sejournal, @MattGSouthern
Biden’s AI order calls for tighter oversight of marketing tools leveraging consumer data and AI algorithms. The post How Biden’s AI Executive Order Could Impact Marketing Tools appeared first on Search Engine Journal.
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late. Fall is the best time of year to get started, so I want to walk you through my step-by-step process for planning out the next four months of content. This process is the same one I’ve used to grow my brand, Modern Millie — it’s helped me achieve over 350K subscribers on my YouTube channel, and over 140K followers on Instagram. Whether you‘re a content creator or enterprise marketer, I have no doubt you’ll find something in this […]
SERP Volatility: What You Need To Know via @sejournal, @wburton27
Learn how to read SERP Volatility charts. Gain insights, adapt, and control your online presence in an ever-changing search landscape. The post SERP Volatility: What You Need To Know appeared first on Search Engine Journal.