December 2023 / 182 posts found
Google On Knowing Best SEO Was Applied via @sejournal, @martinibuster
Google’s John Mueller answers question about how one knows they did their best effort for SEO The post Google On Knowing Best SEO Was Applied appeared first on Search Engine Journal.
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!
Machine Learning Examples In The Real World (And For SEO) (Festive Flashback) via @sejournal, @rvtheverett
Understand the types of machine learning, explore ethical considerations, and gain insights from impactful 8 real-world examples. The post Machine Learning Examples In The Real World (And For SEO) (Festive Flashback) appeared first on Search Engine Journal.
What to Put on a Landing Page: 10 Must-Haves and Best Practices
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page? A landing page is a page on a website designed to […]
Google Answers How It Handles A Specific Non-Standard Meta Tag via @sejournal, @martinibuster
Google’s Martin Splitt answers how Googlebot handles the Prerender-Status-Code meta tag The post Google Answers How It Handles A Specific Non-Standard Meta Tag appeared first on Search Engine Journal.
Google PageRank Explained For SEO Beginners (Festive Flashback) via @sejournal, @Dixon_Jones
Learn about the fundamentals of Google PageRank in this beginner’s guide. Uncover its historical evolution and impact on search. The post Google PageRank Explained For SEO Beginners (Festive Flashback) appeared first on Search Engine Journal.
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them. What is guerrilla marketing? Guerrilla Marketing Examples to Inspire Your Brand Guerrilla Marketing Tips From Experts What is guerrilla marketing? The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, […]
Programmatic SEO — Getting It Right
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through the answers and more. Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. (Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table […]
16 Local Search Developments You Need to Know About From Q4 2023
Learn about the most recent local search developments of 2023 to get ready for the year ahead.
The Ultimate Guide to Working From Home (+ Remote Work Tips)
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different risks and benefits. Plus, the popularity of this working style has only grown. In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Since then, I’ve been remotely […]