Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: “Copy nothing. Delete ordinary.” Reactions have been mixed. Marketing legend Mark Ritson called it “f—ing lunacy,” while Rory Sutherland is reserving judgment, saying, “It’s too early to call.” So, what’s Jaguar playing at? What has Jaguar done? The historic […]