Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand. Are you looking to expand your brand’s reach? Would you like to expose your business to new people who might want to try your product or service? Welcome to the world of public relations. What is public relations? Public relations (PR) is the practice of using media channels to promote your organization and cultivate a positive public perception. PR is also the process of managing your organization’s brand and communications — especially in […]
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase. The cost of attracting new leads is growing. In fact, more than 60% of marketers say […]
Mark Zuckerberg, the CEO of Meta (formerly Facebook), released a string of significant announcements today regarding non-fungible tokens (NFTs). In a video posted earlier this morning (May 9, 2022), he said that Facebook is adding NFT integrations. Zuckerberg also stated that Instagram would begin testing its NFT features this week. “We’re starting to test digital collectibles on Instagram so creators and collectors can display their NFTs on their profile. Similar functionality is coming to Facebook soon,” the post read. Zuckerberg further elaborated in the video. “We’re starting building for NFTs not just in our metaverse and Reality Labs work, but […]
It’s no secret that white men make up the majority of crypto communities — after all, the “crypto bro” stereotype has been around for years. As of 2022, upwards of 70 percent of the world’s cryptocurrency accounts are held by men, with 62 percent of that total being white men, according to a report from Morning Consult. Considering the crypto sphere gave birth to the NFT ecosystem, it’s easy to understand how this demographic has ultimately trickled over to our new blockchain-based creative economy. Anthony Gibbs, founder of The Black Arts Project, noted these systemic issues with representation in the […]
You can take a dollar bill, fold it in half, and carry it around in your pocket. Or you can stack all your bills together and store them in a safe. Unfortunately, you can’t do the same with crypto and NFTs. So, before you get started with NFTs, you’ll need something to store your crypto and the digital assets you acquire in the crypto space. This is where crypto wallets come in. In short, a crypto wallet is a physical device or computer program that allows you to store and transfer digital assets. How do crypto wallets work? As you might […]
The top-tier brand of Scotch spirits, Johnnie Walker, drives into the web3 space at the wheel of a “red Lambo of the NFT realm,” namely, in partnership with Gary Vaynerchuk’s VeeFriends. This jaw-dropping collaboration is a boon for both, as Gary is far from being a newcomer to the world of elite alcohol beverages, having grown in the liquor industry. “…if somebody told 22-year-old Gary that his NFT project would be collaborating with the iconic Johnnie Walker Blue Bottle, he would’ve fallen off his chair,” commented VeeFriends’ founder on the collaboration. Although this partnership is a big deal, it concerns […]
We are joined by Alvin Wong, Founder and Project Manager of Dr. Sniffy NFT. Lead of full teams in various fields over the years and owner of multiple successful startups. Current director of Paqable Limited, a packaging, sourcing and logistics company for 3M Hong Kong Ltd. Chris: Dr. Sniffy NFTs is working towards animal welfare. What is the main idea of the animal welfare initiative? How would the NFT work towards the betterment of wildlife? Alvin: The main goal of our project is to spread awareness of animal abandonment issues and directly support struggling and lesser known animal shelters in […]
Howdy fellows! Today we are sitting down Jack — Founder of NF3 by Under Armour. Professional Background: Marketing and Advertising. Chris: NF3 by Under Armour is a distinctive collection. Please explain the NFT concept in greater detail to our readers. Jack: NF3 by Curry Brand & Under Armour is a teaser campaign for a much larger NFT drop that will happen throughout June! Curry Brand has announced the launch of basketball NFTs (“NF3s”), which is linked to Steph Curry’s real-time performance. For every three-pointer that Stephen Curry makes during the playoffs, Curry Brand will release three NFT basketballs (NF3), free […]
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