Analytics Data / 49 posts found
Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond via @sejournal, @adsliaison
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes. The post Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond appeared first on Search Engine Journal.
21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts] via @sejournal, @calltrac
Unlock the power of AI for marketing data discovery and streamline your call tracking process. Learn how to enhance customer insights today! The post 21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts] appeared first on Search Engine Journal.
Get Started With GSC Queries In BigQuery
Discover rich SEO insights by harnessing the power of BigQuery, which enables you to track search performance at scale. The post Get Started With GSC Queries In BigQuery appeared first on Search Engine Journal.
Essential GA4 Reports You Need To Measure Your SEO Campaigns (Festive Flashback) via @sejournal, @coreydmorris
Master GA4, whether you’re a newcomer or adapting post-migration. Here’s how you can embrace new features while aligning data with marketing and SEO goals. The post Essential GA4 Reports You Need To Measure Your SEO Campaigns (Festive Flashback) appeared first on Search Engine Journal.
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities via @sejournal, @martinibuster
Researchers uncover data leaks, data collection consent enabled by default and security vulnerabilities in Google Tag Manager The post Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities appeared first on Search Engine Journal.
Google Maps: New Location Data Controls & Ability To Delete Visits via @sejournal, @kristileilani
Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers. The post Google Maps: New Location Data Controls & Ability To Delete Visits appeared first on Search Engine Journal.
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation via @sejournal, @kristileilani
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies. The post Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation appeared first on Search Engine Journal.
2023 Survey Review: State Of Marketing Data Standards In The AI Era via @sejournal, @hethr_campbell
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: Gain a better understanding of how your marketing data management compares to […]
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies via @sejournal, @hethr_campbell
Discover proprietary insights can help small-to-medium businesses & agency marketers develop high-converting marketing and sales strategies. The post 100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies appeared first on Search Engine Journal.
A Look At Today’s Marketing Data Standards & What They Mean For Your Strategy via @sejournal, @sejournal
Join us as we dive into first-party research on the impact of data standards, and how you can use them to boost ROI. The post A Look At Today’s Marketing Data Standards & What They Mean For Your Strategy appeared first on Search Engine Journal.