Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand. If you’re unsure how to find your target audience, here’s what you need to know. What is a target audience? Target Market Vs. Target Audience Types of Target Audience How to Find […]