Digital Advertising / 56 posts found
How To Keep Your Paid Search Campaigns Safe With These Best Practices via @sejournal, @brandverity
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search Campaigns Safe With These Best Practices appeared first on Search Engine Journal.
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions via @sejournal, @kristileilani
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions appeared first on Search Engine Journal.
Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service via @sejournal, @MattGSouthern
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.
Microsoft Announces Platform Name Changes Amidst Market Acceleration via @sejournal, @brookeosmundson
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. The post Microsoft Announces Platform Name Changes Amidst Market Acceleration appeared first on Search Engine Journal.
The Trade Desk Launches New Programmatic AI Platform via @sejournal, @brookeosmundson
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more. The post The Trade Desk Launches New Programmatic AI Platform appeared first on Search Engine Journal.
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform via @sejournal, @brookeosmundson
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency. The post Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform appeared first on Search Engine Journal.
Google Unveils Digital Marketing Playbook Amidst Privacy Changes via @sejournal, @brookeosmundson
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Google Ads Requirements: Update For EEA & UK via @sejournal, @brookeosmundson
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA & UK appeared first on Search Engine Journal.
How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] via @sejournal, @lorenbaker
Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference. The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.
What Advertisers Need To Know About The ‘AMERICA Act’ Bill via @sejournal, @brookeosmundson
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition. The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal.