Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — technique that you can learn and master. You — yes, you! — can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play. You see, conversion is very much a science of the mind — how your prospect’s […]