Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing. Each day, the plot thickened as the next phase of the story unfolded (edge-of-your-seat stuff, I know). It started with a tiny cartoon UFO hovering ominously over the Google logo. Over the next couple of days, the spacecraft touched down, and a pint-sized green Martian popped out. The cheeky little extraterrestrial then hijacked the logo, strapped it to his ship, and […]

Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success. Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google algorithm updates aims to meet its users’ needs and deliver the best possible results. And as important as this search engine is, no one knows how the Google algorithm works (except for the Google search-quality team, of course). In this guide, we’ve covered everything you […]