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Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

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“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn’t work? What if there were side effects? And now, I’m curious: how do pharma ads get away with promising instant relief without a million lawsuits? I bet you’re intrigued, too. I did some deep, quality research to learn more about the regulations behind those glossy pharma ads. So, let’s see how […]

What’s WYSIWYG? How Today’s Online Editor Came to Be

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WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time. “What You See Is What You Get,” or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it’s live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you’re creating as you’re creating it. In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform, WYSIWYG editors […]
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