According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they read blogs. Here’s what I know: Do people still read blogs anymore? How to Get More Blog Readers Building a Better Blog Do people still read blogs anymore? As a blogger who writes daily, my findings were encouraging; most respondents (29%) read blogs 1-4 times […]

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece. Table of Contents How to Write a Blog Post Outline Outlining Tips from HubSpot Bloggers Blog Post Outline Example 1. Write down as many distinct takeaways from the article as […]

Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Traffic-wise, each of these posts has received over 500,000 organic views since publishing and earns at least 40,000 views monthly. 445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute 12 Incredible Answers to “What Is Your Greatest Weakness?” — That Aren’t “Perfectionism” 70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Employees Will Enjoy in 2022 45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration 20 of the Best Professional Bio Examples We’ve Ever Seen […]

A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. From custom graphics to original data and unique content, these blogging trends can help boost your blog’s traffic and conversions. 5 Blogging Trends Marketers Should Leverage Here are five trends our blog leaders say marketers should incorporate into their blogging […]

Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen. That’s where blog post templates can come in handy. In this post, we’ll equip you with a blogging template to use in Google Docs that follows a standard writing formula to capture your audience’s attention. Why Use Google Docs for Blog Post Templates The number one reason to use Google Docs for your blog post templates is the collaboration features. The platform allows you to: Share templates. Manage editing permissions. Request feedback […]