Internet Marketing / 2514 posts found

How to Add a Text Box in Google Docs [FAQ]

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Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc. If you’re sharing your document with colleagues, inserting a text box will help make your document look more professional while also drawing your reader’s attention to important information. If you’re a visual learner, adding a text box to your doc will help you visualize and organize your thoughts. Inserting a text box into your Google Doc is simple. Here’s how. How to Add a Text Box in Google Docs To insert a text box in Google Docs, use […]

TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]

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In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands. After the merger, TikTok’s active user base grew by almost 800%. Today, the platform has over 1 billion monthly users and brands use TikTok ads to reach them. In this article, we’ll cover everything you need to know about TikTok’s advertising platform […]

43 TikTok Stats to Know in 2022

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Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesn’t always disclose key app metrics.  As someone who’s gotten sucked into the app, blogged multiple times about it, hearted hundreds of posts, and even made a few videos of my own, I’m fairly certain that this platform will stick around for quite some time.  But, luckily, with mounting data and statistics about TikTok, you don’t just have to take […]

NFTs and intellectual property, explained

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When you buy a nonfungible token, do you automatically get intellectual property rights? Well… it’s complicated.

OpenSea introduces new stolen item policy to combat NFT theft

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A Twitter user claimed that they purchased a stolen NFT and OpenSea support advised them to sell it on another marketplace.

Truly decentralized Web3 needs more developers — Animoca co-founder

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Animoca Brands’ Yat Siu said developers continue to “struggle under the yoke of centralized platforms,” urging them to move into the Web3 space.

CryptoPunk to be split into pieces: Nifty Newsletter, Aug 3–9

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Ethereum co-founder Vitalik Buterin proposed a way to anonymize NFT transactions using smart contracts.

Underused Tactics and Overlooked Metrics in E-Commerce

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There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s look into some other areas we can optimize to improve the organic performance of e-commerce websites, and some underrated but useful metrics that can help you report on that performance. Tactics to optimize and measure your e-commerce website performance Data scraping for SEO and analytics Data scraping is very useful when you want to retrieve, or scrape, elements from a […]

Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]

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Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year — but Instagram recently announced a big change confirming our theory.   In July, Instagram revealed that the […]

How Video Consumption is Changing in 2022 [New Research]

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In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up. Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. How Video Consumption is Changing in 2022 1. Increasingly, consumers are relying on marketing videos from brands. In the past, consumers would visit websites, look […]
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