Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips […]

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we’ll have to first gain a basic understanding of […]

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.  What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS.  What is SMS marketing? SMS, an […]

As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. That’s why we’ve gathered everything you need to know about gated content in this post. Here, we’ll explore what gated content is and how it compares to ungated content. Then, we’ll dive into gated content best practices and look at some examples. Table of Contents What is Gated […]

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. A better way to measure your content’s converting capabilities is cost per acquisition. This metric is a better indicator of whether your content is engaging and emotionally resonant enough to persuade your audience to stay and, ultimately, buy your product or service. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad […]