Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business going in 2024. Here’s his take: Using AI in the media will go from gaffes and skepticism to necessity in 2024. This is the year media leaders, creators and operators start to make AI work. Source: Google Trends, six-month rolling average He’s onto something. The market […]