Audiobooks are one of the fastest growing formats in publishing. In 2020, publishers experienced a 12% increase in audiobook revenue according to the Audio Publishers Association (the ninth consecutive year of double-digit growth, despite a global pandemic). Audiobooks are predicted to become a $19 billion dollar industry by 2027. Why are audiobooks so popular? First, they don’t “compete” for a reader’s time the way a print book or screen does. Most people tune-in to audiobooks while multitasking (such as cleaning or driving), meaning they can make the most of their already limited time. Second, audio storytelling is more creative and […]