The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on […]

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they’re doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase. More than half routinely make purchases using their smartphones, and 55% of shoppers make mobile purchases after finding […]