Which generation do you think is the hardest to reach with marketing content? Is it Gen Z, hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with “quiet quitting?” While the two generations above are incredibly unique, it’s neither. The data we recently found might just surprise you.  According to our most recent survey of 1,200+ marketers, it turns out Baby Boomers (age 55+) are the hardest to reach:  Because Boomers are the oldest generation, and might even have more purchasing power than others, you’d think we’d know them — and […]