You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages in the logos of well-known brands. Each example will introduce you to a fresh perspective on the artistry and ingenuity behind these iconic symbols. But more importantly, you’ll learn different approaches to thinking about and designing meaningful logos. Hidden Messages in Popular Logos Here are […]

When it comes to your business’ branding strategy, establishing a logo is one of the most critical tasks. Your logo will be pervasive throughout your marketing campaigns, and it’s one of the most prominent branding elements people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a recent study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Not sure what it takes to create a killer brand logo? To give you a better […]