Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases the majority of her skincare products from “Swipe Up to Buy” links, I can attest: Social media shopping tools are effective. Here, let’s explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. 1. Facebook Shops and Pink Tag […]

It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far exceeding any other social platform today. In this post, we’ll discuss why you should leverage TikTok marketing in 2022 and how smaller companies can build a scalable, fun, and creative strategy on the platform. We’ll also cover eleven brands that have gone viral on TikTok. […]

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. While you, of course, have to invest time and resources in building out your content, you can create high-quality content with a reliable phone and […]

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they’re a powerhouse for engagement, visibility, and discoverability. Even if you aren’t running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Here, we’ll explore the benefits of using TikTok hashtags, discuss best practices for using them, and uncover what types of hashtags are most […]

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. Social Media Tasks Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must […]

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok. What is TikTok? As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, […]

Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, […]

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic […]

When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be taking on its biggest social media rivals yet again by exploring two familiar — but still surprising — features: TikTok Stories and 10-minute video capabilities. If you love the short-form, in-feed, and non-ephemeral nature of TikTok’s platform, you might be surprised that they’re now launching […]

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks — and why they didn’t stick around. From Six Degrees to Snapchat: A […]