Creative Data Networks
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals
Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Feel free to click through the table of contents to jump to any particular section or scroll through. Step 0: Don’t Fix What Isn’t Broken Step 1: Benchmark Current Metrics Step 2: UX Research Step 3: Backlink Research Step 4: Set Expectations Step 5: Competitive Analysis Step 6: Strategy Step 7: Content […]
Tech Giants On Trial: Why Gonzalez v. Google Matters via @sejournal, @MattGSouthern
Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech. The post Tech Giants On Trial: Why Gonzalez v. Google Matters appeared first on Search Engine Journal.
Google February 2023 Product Reviews Update via @sejournal, @martinibuster
Google announced the February 2023 Product Reviews Update, accompanied by a clarification in the product reviews update guidance The post Google February 2023 Product Reviews Update appeared first on Search Engine Journal.
Reputation Management: How to Protect Your Brand Online in 2023
Reputation management happens on online review sites, social media, and in the news. Managing the chatter online can feel like a daunting task, mostly because so much of it is out of your control. After all, 77% of consumers read reviews when they’re browsing local businesses. 79% of consumers expect brands to respond within 24 hours after reaching out on social media. There are so many channels where people can talk about your brand, it can be tough to listen and respond to it all. Luckily, there are plenty of tools and strategies you can use to protect your brand […]
2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. To help marketers like you keep a pulse on how other brands are doing, HubSpot analyzed data from 150,000+ companies. In this post, we’ll note the three key marketing themes we discovered and […]
Exclusive: Yuga Labs Executive Talks Dookey Dash, Hacks, and What’s Next
You might say that Yuga Labs’ Dookey Dash was a success. At least, that’s what the hundreds of thousands of hours people spent playing the game and the nearly 37,000 ETH in Sewer Pass trading volume on the secondary market would indicate. When the game’s two-week run ended on February 16, few in the Web3 space were particularly surprised by the achievements of this latest gamified minting mechanism of the Bored Ape Yacht Club ecosystem. But that near-blasé response to Dookey Dash’s smooth execution is compelling evidence of Yuga’s increasing ability to pivot to the play-to-earn (P2E) gaming sector via […]
Google Search Console Bulk Data Export Is Here via @sejournal, @MattGSouthern
Learn about Google Search Console’s Bulk Data Export feature and how it can enhance SEO analysis for large websites. The post Google Search Console Bulk Data Export Is Here appeared first on Search Engine Journal.
Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] via @sejournal, @sejournal
Download our pocket guide and discover which tools will be most essential to your agency’s success this year. The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal.
10 Tips on How to Fight Burnout, According to Experts and Data
The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout. The World Health Organization classifies burnout as a legitimate health condition, saying it’s a “phenomenon” characterized by “feelings of energy depletion or exhaustion; increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and reduced professional efficacy.” This condition significantly impacts millennials. As of February 2021, 42% of millennials […]
Sports and Fashion Team Up for Unique Branding Opportunities
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including: Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis. Ronnie Fieg, the founder of Kith, becoming the first creative director for the New York Knicks. Nike opening World of Flight, its first Jordan concept store, in the fashion capital of Milan. These headline-grabbing […]