Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to build their stack, there are several different objectives and criteria that stakeholders look to satisfy. Regardless of a stakeholder’s objectives, the overall objective is for the Martech stack to significantly contribute to the success and performance of the business, either directly or indirectly. This happens […]

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