Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce. Ultimately, you end up paying top dollar for less impact, and the returns are dwindling. If you’re ready to set yourself further away from the competition and tap into advertising channels where your […]

As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a new product recommended by my favorite hosts. That’s especially true if I’ve been listening to a show for years. There’s a degree of parasocial trust that pushes me over the edge. So podcast advertising can be effective, but knowing where to start with podcast advertising […]

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. You might […]

There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions to have their commercials aired for 30 to 60 seconds. While many companies see success from their ads, others end the game, facing some alarming results. So, what makes a bad ad? I’ll highlight the basics of bad advertising and walk you through ten of […]

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.   Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. And change can be scary. But when I spoke with Steve Yap, Google’s Head of Google Marketing Platform – Americas, he expressed his enthusiasm and […]

There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing it because online advertising, when done right, delivers outstanding results. On the other hand, if you’re not careful, it can feel like flushing your $$ down the digital drain. And it’s even more important today, considering the ever-evolving online advertising landscape, all thanks to new platforms, ad types, and targeting capabilities […]

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do you choose the right medium to promote your platform? What metrics matter? And once you decide, how do you actually make the ad? Our comprehensive ad-making guide has you covered. Let’s go. Featured Resource: Advertising Planning Templates & Kit To make your advertising planning easier, […]