Fundamentally by its very nature, there will always be a single truly best answer to any question. So how is best-answer B2B marketing content any different in 2022 than it’s previously been? Providing that best solution — or to use the term our CEO and co-founder Lee Odden has been using since at least 2011 —  being the best answer, may indeed be a singular solution, however the effort that B2B marketers need to make in 2022 to achieve it has changed in several important ways. Let’s take a look at the key ways that being the best answer in […]