Business Development / 4 posts found

The Ultimate Guide to Statements of Work — Here’s Everything I Know

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I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I introduced contracts, which included a statement of work, working with clients became much easier. There is something about contracts that encourages (most) people to follow the rules. The more work you take on, the more important it is to organize it properly. Trust me, scaling […]

24 Best Digital Marketing Tools for Small Businesses

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If you’re a small business looking to expand, you’ll need to go beyond simply getting customers through your door. Real business growth takes place when you reach out to the huge marketplace of customers online  — and you can only get there if you spend your time and money on digital marketing. The number of […]

11 Clever Fall Marketing Ideas to Engage with Your Audience

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What’s not to love about fall? It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a step closer to the busy end-of-the year holiday season. With so much going on, fall can be a great time to grow your business. It’s your chance to win […]

How to Improve Your Google PageSpeed Insights Score in 2021

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By the words of Google, speed equals revenue. If you have a slow-loading site, visitors will bounce faster than you can say “conversions.” The speed of your website will have a direct impact on your SEO and conversion rates. After all, a sluggish website increases the likelihood of people bouncing from your page. In fact, […]
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