Buyer’s Journey in Marketing / 1 posts found

Online Shopping Statistics Marketers Should Care About in 2022

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Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch. Below, we’ll cover some data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. So let’s dive right in. Statistics on the Growth of Online Shopping According to Statista, online shoppers have increased from 209 million in 2016 to 230 million in 2021. While […]
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