What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing? B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters. Let’s strap on our B2B marketing skis, don our digital thinking caps, and glide along the pristine snow as we take […]