We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters but email interactions as well. The result? The right welcome email goes a long way to connect with potential business contacts or customers. When you send a welcome email to a new blog reader, newsletter subscriber, or […]