As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught me that in email marketing, design is as crucial as content. This experience set me on a path to mastering email design. I learned that effective emails require a balance of engaging copy and visually appealing design that guides readers to action. In this blog […]