diversity / 2 posts found
Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing. Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values. I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion? The idea was to follow up that rhetorical question with a post that would justify its own existence. But it turns out that […]
B2B Marketers: It’s Time to Make Inclusive Language a Priority. Here’s How.
If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence. The power to endear. The power to alienate. If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is. It’s the risk today’s brands are running if they fail to make inclusive language a priority. The words used in content and communications speak volumes about a company’s values. Following a few simple guiding principles can make a big difference in projecting a brand culture and community that are welcoming […]