As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, from creating your account to launching your first campaign. Of course, PPC is just one part of an effective marketing strategy. And remember: Your competitors are likely buying ads for the same search terms and keywords you’ll be targeting, so standing out from the crowd […]

Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way to drive more sales and increase online visibility. Most businesses today are already investing in Google Shopping ads. If you’re not, it’s time to get started. Keep reading to learn eight Google Shopping ads strategies that will help you drive more sales and increase your […]