Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success. Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google algorithm updates aims to meet its users’ needs and deliver the best possible results. And as important as this search engine is, no one knows how the Google algorithm works (except for the Google search-quality team, of course). In this guide, we’ve covered everything you […]