Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar. For example, 90% of B2B companies feel their customers completely believe in and rely upon their commitments, but in the professional services industry only 67% believe that. It’s even lower in the financial services industry at 57%. Forrester I think you’ll agree […]