Music / 40 posts found
Armin van Buuren Opens Up About His New Web3 Community
The Alpha: On December 14, dance music icon Armin van Buuren is launching Armin’s All Access (AAA). This budding community aims to provide his fans with a deeper way to engage with him and his music on Web3, according to a press release shared with nft now. The drop will feature artwork created by Dutch crypto artist Rik Oostenbroek, best known within the space and the wider art world for his stunning 3D art. Owners of AAA NFTs will enjoy a vast host of exclusive benefits, such as previews of unreleased tracks from van Buuren, audio versions of exclusive DJ […]
Four Bored Ape-Inspired Musicians Hoping to Go Platinum
Who says your Bored Ape Yacht Club NFT has to live behind a screen for its entire digital life? Beyond access to the BAYC community, one of the key perks of owning a Bored Ape is getting the rights to its respective IP. Over the years, this has given holders plenty of opportunity to create additional value from their investments. However, for some creatives who’ve picked up NFTs from one of the most expensive collections on the market, this investment goes deeper than watching a line go up and down. Owning an Ape means the opportunity to build something that […]
Snoop Dogg and Billy Ray Cyrus’ New Release Asks You to Compete for NFTs
Few artists have achieved staying power at Snoop Dogg’s level. A name synonymous with rap music and hip-hop culture, the LBC legend has remained at the forefront of trends far beyond the original scope of his career. That, of course, now includes trends in the metaverse. A prominent player in the NFT space, Snoop is considered a seasoned veteran of blockchain-based music endeavors. With major feats like a multi-million dollar ($45 million by some accounts) collection with Gala Music, numerous NFT mixtapes, and the reconstruction of iconic Death Row Records as a Web3 label under his belt, when Snoop makes […]
How to Stream in Web3: A Guide to the Best NFT Streaming and Music Marketplaces
Marketing models are changing. And the rise of Web3, compounded by the increasing popularity of non-fungible tokens (NFTs), has pushed the entire creative economy into a bottleneck of shifting norms, and it’s about time. The music industry generates roughly $43 billion in revenue; however, only 12 percent of that goes to artists. We needed new models and options when it comes to Web3’s NFT music. Although many people still use Spotify or Apple Music for their audio needs, a few incredibly powerful Web3 streaming platforms and NFT marketplaces have risen to prominence in recent years, taking the world by storm. […]
How Web3 Allowed Rapper LATASHÁ to Evade Record Label Ties
Every successful musician carves a unique path into the medium. For LATASHÁ, it was through poetry slams and cyphers. Her natural affinity for wordplay and expression eventually led her down the path of becoming an independent musician equally versed in singer/songwriter stylings and hip-hop. In our latest episode of Behind The Drop, we sat down with LATASHÁ for an inside look on her rise as one of Web3’s most notable young artists. LATASHÁ’s journey into Web3 began once she realized something was up with the music industry. Thanks to her “mini law degree,” as she described in an interview with […]
Gala: A Platform Spending Billions to Build a Web3 Powerhouse
For Web3 companies in the entertainment industry, it’s crucial to understand how flexible NFT minting can be, especially when the goal is to onboard as many people to Web3 as possible. This is why diversifying platforms still under construction is so common among firms making their ascent in the space. And Gala is attempting to do just this. Perhaps best known for its Gala Games and Gala Music platforms, it took steps to expand its lead within Web3 via the August reveal of Gala Film, a platform that offers users the opportunity to enjoy “watch-to-earn” mechanics. Calling Gala “ambitious” may […]
How The Cool Kids’ New NFT Project Is Elevating Hip-Hop
Since starting in Chicago’s hyper-competitive hip-hop scene 15 years ago, The Cool Kids carved out a singular niche for themselves in the larger music industry by consistently being ahead of the curve. When the duo, comprised of Chuck Inglish and Sir Michael Rocks, dropped their first video Black Mags in 2007, the world witnessed a novel kind of alternative hip-hop that later topped the charts in the following decade. Now, The Cool Kids have kicked off yet another forward-looking initiative — a generative NFT art collection. Following the success of their membership token, they felt like they could go deeper […]
A Web3 Record Label Plans to Redefine How You Experience Music
Miku Hatsune was viewed as an oddity when she released her first demo track in 2007. A seemingly disembodied voice created by Crypton Future Media, Miku was a wonder at the time, only capable of existing via a singing-voice synthesizer technology called Vocaloid. Over the years, Miku’s influence grew, and she became a virtual pop star. From influential collaborations to world tours, this animated and fully digital recording artist helped the music industry explore the possibilities of what was achievable through virtual reality, paving the way for those like Yameii and FN Meka to become viral sensations. Now, with the […]
How Leading Musicians Are Elevating Utility With NFTs
As the speculative side of the NFT market cools, utility has cemented itself as a defining factor of successful NFT drops. And in the music industry specifically, where NFTs empower artists to unlock unprecedented opportunities for fan connection and collaboration, utility has never been more critical. As explained by green NFT platform OneOf’s co-founder Adam Fell, NFTs have upended the traditional role of a fan as a passive listener and consumer. Now, in place of a typical Web2 fan club comes a smaller but mightier Web3 street team composed of an artist’s most genuine fans who are mutually aligned and […]
Iann Dior on How NFTs Will Change Music Forever
In our latest episode of Behind The Drop, we spoke with rapper, singer, and songwriter iann dior about his debut NFT project: the iann dior: 1212 collection. Launched in partnership with green NFT platform OneOf in June 2022, the collection consisted of 1,212 animated NFT avatars depicting the Sick and Tired singer in various interpretations, adapted to resemble Tim Burton’s take on claymation. Speaking on the drop in an interview with nft now, dior stated that the collection was a way for him to “make art and express [his] different emotions.” But why claymation? Styling himself as a “big fan” […]