TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Here, let’s explore tips and best practices for nonprofits looking to leverage TikTok for growth. Is TikTok right for your nonprofit? Building a presence on a new social media platform can be a big undertaking. As with any platform, it’s essential to assess […]