When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms offer native shopping tools, but, as with any new trend, you might wonder, “Are consumers actually shopping on social media?” The question is worth asking, and we’ll answer it in this post. Table of Contents Do consumers actually buy products on Social Media? Which social […]

Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly? Here’s a breakdown of some of the highest-performing brands on Threads and how they keep consumers on the app engaged. Top Brands on Threads The following brands have amassed a huge following on Threads. Here’s what they do and […]

Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses.  Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.  We’ve put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let’s dive in.  Note: Keep in mind that the algorithms are constantly changing. We’ll continue to write about major social algorithm changes as they happen. Table of Contents What is a […]

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers. Despite the benefits, figuring out how to embed this content can be tricky. This post […]

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.)  While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character […]

As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. You’ll also find out which essential SEO tools you should have in your arsenal to create an effective SEO strategy quickly and efficiently. Let’s get started! What is SEO automation? What SEO tasks can be automated? […]

It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?” To learn more about what brands can expect in 2023 and beyond, the HubSpot Blog surveyed 1,283 marketers to discover trends B2B and B2C businesses will leverage in 2023 and which ones they’ve left in 2022. Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2023. 1. Brands with an engaged social media community will win in 2023. Many brands think social media is all about sharing content but that’s only half […]