Social Media Publishing / 8 posts found

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

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Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you’ll also miss out on the creative social topics and events that can be planned for in advance. In this guide, you’ll get the best social media content calendar template and a step-by-step guide explaining how to use it. Use […]

The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Before we get into the specifics for each platform, it’s important to note that for our survey, we asked respondents to answer in their current time zone – […]

13 Social Media Calendars, Tools, & Templates to Plan Your Content

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What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. With so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and on […]

Cross-Posting in 2022: What Is It & Why You Should Use It

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Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we’ll discuss the do’s and dont’s of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New […]

How to Manage YouTube Comments

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The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem. How to Turn on Comments on YouTube When it comes to comments on a video-level, there are four main settings you can have: Allow all comments – This […]

When to Post on TikTok: A Simple Guide

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HubSpot Blog research found  that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works. In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach. What’s the best day to […]

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]

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Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat […]

How to Go Live on TikTok + Top Features You Should Use

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I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos. The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook. In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live […]
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