Sponsored / 12 posts found
Lacoste’s UNDW3 Introduces “The Mission,” a Dynamic NFT Quest
In early June, every Genesis Pass NFT from Lacoste’s Genesis NFT collection featured an identical design. But as a fashion company, unique aesthetics matter, so their NFTs are getting an upgrade — one that goes far beyond looks. The Genesis Passes have now evolved into the UNDW3 Card (pronounced “underwater” card), marking a shift in the brand’s approach to community engagement. With the upgrade to UNDW3 Cards, holders (who refer to themselves as “crocodiles”) can change the rarity, value, and look of their NFTs through interactive on-chain and off-chain activities. The more holders participate, the more features and utilities they […]
From Cars to NFTs: Renault’s RACING SHOE5 Accelerates Their Innovation
Established in 1989, the Renault Company has revolutionized the automotive industry — from the brand’s 1906 Grand Prix win to breaking speed records with turbocharged engines. While the French automaker may be known for its iconic cars and cutting-edge technology, its mission to drive innovation isn’t limited to the road. In December 2022, the team dropped its genesis NFT collection, genR5. Now, they’re making waves in the fashion space with their latest NFT collection, the Racing Shoe5 series. This latest drop is all part of Renault’s larger goal of continually advancing its brand in the Web3 space and beyond. We […]
Web3 and Hollywood: How Omega Runner is Democratizing Storytelling
It’s no secret that Hollywood is small. For decades, a select group of industry gatekeepers has dictated what and where stories were told. No matter how talented, most people won’t ever get to pitch their ideas to the teams capable of bringing them to life. But even with this knowledge, few truly realize how difficult chasing this dream is. Roughly 50,000 screenplays are registered with the Writer’s Guild of America each year — but in 2021, 403 movies were released in the United States and Canada. That’s less than a one percent chance to get your script made into a […]
Here’s an Exclusive Look at Porsche’s NFT Pricing, Utility, and More
NFTs let budget-conscious fans of high-end brands get their hands on what was once unattainable — affordable luxury goods. It sounds like an oxymoron, but a host of innovative companies have found ways to make luxury items more accessible thanks to Web3. Specifically, premier fashion brands like Balenciaga, Prada, and Gucci offer digital collectibles at a fraction of the price of their real-world designer items, allowing a new wave of fans to connect (and collect). But the world of Web3 luxury extends well beyond the digital runway. In November 2022, automaker Porsche announced its first official NFT collection. Now, in […]
An Inside Look at Metaversal: A Unique Web3 Investment and Venture Studio
In August 2021, the Web3 community was introduced to Nouns — randomly-generated NFT characters that have since seen over $47 million in sales. While there are 505 Nouns in existence at the time of writing, this story begins with Noun #9, a bat who inspired Metaversal’s 2,000-piece NFT collection that grows by the day. Since its inception in 2021, Metaversal has established itself as a burgeoning global Web3 enterprise, combining an investment firm with a venture studio with a mission to inspire and empower the next generation of creators. Just months after Nouns was introduced, Metaversal began its quest to […]
WATCH: Stan Lee’s Legacy Lives on in Web3
Stan Lee is a comic book legend who made iconic characters like Spider-Man, the Hulk, Black Widow, and more into household names. Though he passed in November 2018, his legacy lives on through posthumous projects, including ones in the realm of Web3. Several of Lee’s former collaborators have linked up with the green NFT platform OneOf to onboard fans of Lee — and Marvel Comics as a whole — into the metaverse. In our latest episode of Behind the Drop, we spoke with OneOf co-founder Lin Dai — along with Art Director Will Meugniot and Slam Girl Curator Shirrel Jones […]
How BlockBar’s NFT Drop Paves the Way for Direct-to-Consumer Sales
Let’s face it. Web3 is noisy. Regardless of the state of the market, there will always be hundreds of new projects released daily, accompanied by millions of pieces of content vying for our attention. As a consumer, this can be overwhelming. As a builder, this can be detrimental both to the health of a project and the bright minds behind it. It’s widely believed that innovation thrives during bear markets. But the companies that are truly successful in all markets are those that operate with an undivided focus on their mission. One such company is BlockBar, the world’s first DTC […]
How BlockBar is Using NFTs to Disrupt the World of Luxury Spirits
The luxury spirits industry isn’t just big; it’s massive. Experts estimate the market’s value could reach $235.74 billion by 2027, an enormous increase from $135.76 billion in 2020. Data from the Distilled Spirits Council of the U.S. shows that luxury spirits sales increased 43 percent in 2021 alone, with whiskey, cognac, and tequila all exhibiting significant double-digit growth. The first quarter of 2022 showed similar growth, jumping by 37 percent year-over-year. While some consider these spirits as a way to mark a significant occasion, others see them as a lucrative investment vehicle and a prized collector’s item. Yes, just as […]
How Leading Musicians Are Elevating Utility With NFTs
As the speculative side of the NFT market cools, utility has cemented itself as a defining factor of successful NFT drops. And in the music industry specifically, where NFTs empower artists to unlock unprecedented opportunities for fan connection and collaboration, utility has never been more critical. As explained by green NFT platform OneOf’s co-founder Adam Fell, NFTs have upended the traditional role of a fan as a passive listener and consumer. Now, in place of a typical Web2 fan club comes a smaller but mightier Web3 street team composed of an artist’s most genuine fans who are mutually aligned and […]
Everything to Know About The Notorious B.I.G. NFT Collection From OneOf
Legendary artists create music that transcends generations, leaving an indelible impact on fans, the music world, and society as a whole. Christopher Wallace — aka Biggie Smalls or The Notorious B.I.G. — is the epitome of such. Biggie released his first demo tape and broke into the hip-hop scene in the early 1990s. Just a few years later, he was a worldwide sensation, gracing listeners around the globe with his deep voice and captivating rhymes. Although his time on Earth was cut tragically short, his music lived on, and it continues to serve as an inspiration for fans of all […]