Technical SEO / 225 posts found

Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) via @sejournal, @MattGSouthern

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On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. The post Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) appeared first on Search Engine Journal.

Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthern

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A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors appeared first on Search Engine Journal.

The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew

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Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.

Bing Recommends lastmod Tags For AI Search Indexing via @sejournal, @MattGSouthern

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Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index. The post Bing Recommends lastmod Tags For AI Search Indexing appeared first on Search Engine Journal.

Google Warns: CSS Background Images Aren’t Indexed via @sejournal, @MattGSouthern

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Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.

Google: Soft 404s Use Crawl Budget Despite 200 OK Status via @sejournal, @MattGSouthern

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Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl Budget Despite 200 OK Status appeared first on Search Engine Journal.

Google Confirms CSS Class Names Don’t Influence SEO via @sejournal, @MattGSouthern

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Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. The post Google Confirms CSS Class Names Don’t Influence SEO appeared first on Search Engine Journal.

Google Clarifies Structured Data Rules For Returns & Loyalty Programs via @sejournal, @MattGSouthern

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Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.

Google: Many Top Sites Have Invalid HTML And Still Rank via @sejournal, @MattGSouthern

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Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.

Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion via @sejournal, @MattGSouthern

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Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared first on Search Engine Journal.
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