Like many novelists, I also have a day job. Mine happens to be as a brand strategist—someone who makes people fall in love with companies and products. Yes, this is a real job, and one that’s far from trivial. Strong brands sell well, but they can also build communities of loyal fans and even spark cultural movements. As an author, you can harness the power of branding too. Beyond the manuscript, consider every element of your project as an opportunity to tell a bigger story, including the title. After completing my latest thriller, Don’t Get Close, I contacted my former […]