As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website’s visibility and ranking on search engine results pages (SERPs). You’ll learn: What topic clusters and pillar pages are and how they work/how to structure them. The SEO benefits of pillar pages […]

So you just checked your Google rankings, only to discover that they’ve dropped significantly.  And naturally, panic starts to set in – we’ve all been there.  For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time.  And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs (Search Engine Results Pages) is to be expected.  However, reacting wisely to this turbulence is what sets the SEO winners apart. That’s why it’s important to know how to navigate this common challenge, assess the impact, and restore your rankings.  If you want to learn […]