YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the […]

As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a little lamb,” a classic for beginners. This interaction was possible due to YouTube annotations, a feature that opened up novel avenues for creativity and conversions on the platform. Although no longer available today, other tools have come to the fore. In this article, I’ll cover: […]

If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without having to put them all in one “link in bio.” Plus, you don’t have to worry about viewers leaving your page to go search for your product recommendations. Instead, all they need to do is scroll down while watching your video. While affiliate marketing is […]

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the […]

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. And believe me, it’s not slowing down anytime soon, the number of YouTube’s global users is estimated to reach 2.85 billion by 2025. With this ongoing video growth on the horizon, it’s important to assess your competition. Table of Contents What is a competitor analysis […]

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos and start ideating your YouTube channel today. How To Come Up With a YouTube Channel Idea There are over 51 million YouTube channels as of 2023, so you may […]

YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. It’s commonly used across various paid media platforms to describe the advertising expenditure per 1,000 individuals reached by the ad. By maximizing your YouTube CPM, you increase your earnings and demonstrate the value of your content. In this article, we‘ll explore what CPM is, how […]

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. One of the most important tactics for optimizing your YouTube channel is to create engaging YouTube descriptions. Here, we’ll discuss how to create compelling descriptions for your YouTube channel and videos. YouTube Channel Descriptions A YouTube channel description is similar to the About Page of a website. It appears under the “About” tab of your channel’s YouTube page. The […]

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same. The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content. To help you […]

The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller.  In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories.  Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 […]