How much data do you have? Big data or small data? What amount of data is required to get good results from your analytics and modeling? Are there sources outside our company we can use, for example on competitive data?
Big data is not enough any more. Standardized template-based or BI reporting does not meet every need. In depth analytics, including more advanced tools, helps uncover the sweet spots in your business so you can act on them.
Modeling and simulators — creatively used — can help you design just the right content and programs from a strategic or tactical point of view. Accuracy and proven modeling methods will show you what to do.