CreativeDataNetworks.com and CDNA Publishing
Pricing strategies that work!
For Online and E-commerce, Internet Marketing and Services, Retail and Merchandising
For Online and E-commerce, Internet Marketing and Services, Retail and Merchandising
Price and pricing are two of the least used marketing tools and tactics in today’s marketing world, and that includes both online and offline marketing.
We can show you how to analyze your pricing strategies, gain competitive advantage and maximize revenue from every sale.
Your topline revenue increases as fast as you implement the right strategy.
We can show you how to analyze your pricing strategies, gain competitive advantage and maximize revenue from every sale.
Your topline revenue increases as fast as you implement the right strategy.
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ABOUT THE AUTHOR
Mr. Allman likes to write and most often uses his research and analytics background to solve big problems in big markets. The markets Dale writes for include business, self-empowerment, health & fitness, motorcycles and outdoor fun including topics like VR, anxiety relief, pricing, marketing content and more.
He has a long career in marketing, analytics and forecasting for Fortune 500 companies both from an employee and a consultant perspective. Award winning work is one of Dale's recognized achievements with a recent Silver Lion at the Cannes Film Festival in the Data and Analytics category.
Mr. Allman's early training included degrees in economics and econometrics with a role at the Federal Reserve Bank of Kansas City. His research work has been published by the Bank as well as The New York Times. Early focus on pricing in his career led to his current passion for pricing strategies related to price elasticity and charm pricing that actually help businesses grow topline revenue.
He has a long career in marketing, analytics and forecasting for Fortune 500 companies both from an employee and a consultant perspective. Award winning work is one of Dale's recognized achievements with a recent Silver Lion at the Cannes Film Festival in the Data and Analytics category.
Mr. Allman's early training included degrees in economics and econometrics with a role at the Federal Reserve Bank of Kansas City. His research work has been published by the Bank as well as The New York Times. Early focus on pricing in his career led to his current passion for pricing strategies related to price elasticity and charm pricing that actually help businesses grow topline revenue.
IN THIS EBOOK, YOU WILL LEARN:
Why pricing and the right strategy are so important to your topline revenue. Pricing is the only marketing tactic that has a direct impact on revenue. All the others (product, promotion, placement) are cost centers!
An understanding of context around pricing. Buyers today have an instant price comparison tool with search engines and shopping sites. Gives you the ability to outmaneuver your competition.
The history of price points that end in "9" and how online and offline businesses try to "charm" customers. How you tell customers your prices counts. Most buyers today are desensitized to charm pricing.
A proper technique for looking at prices and demand so you can understand your optimum pricing strategy. Sets your business up for rapid gains in topline revenue. As fast as you make changes in your pricing strategy.
The Price Is Right: How To Increase Revenue
Unlock the power of pricing and revenue growth with “The Price Is Right: How To Increase Revenue by Mastering Pricing Methods and Strategies”. This comprehensive guide dives deep into the art and science of pricing, offering practical strategies and insights to help businesses maximize their revenue and stay competitive in today's dynamic market.
Whether you're an e-commerce entrepreneur, a retail store owner, or a service-based business professional, this book equips you with the tools and knowledge to develop and implement effective pricing strategies. Learn how to assess your business needs, understand your target market, and choose the right pricing model for your unique situation.
Explore key pricing concepts such as cost-plus, value-based, and competitive pricing, and discover advanced techniques like charm pricing, bundling, and dynamic pricing. With detailed chapters on customer research, price elasticity, and the latest in pricing technology, you'll be well-prepared to set prices that resonate with your customers and drive top-line revenue.
Inside, you'll find:
• Step-by-step guides to developing and testing pricing models
• Practical examples and case studies from various industries
• Detailed explanations of pricing methodologies like the Van Westendorp Price Sensitivity Meter and the Gabor-Granger Technique
• Insights into future trends in pricing, including AI-driven and personalized pricing strategies
• Templates, worksheets, and customer research questionnaires to aid your pricing decisions
Written in a friendly and accessible tone, "Profitable Pricing" is your go-to resource for mastering the critical skill of pricing. Stay ahead of the competition and ensure your business's profitability with strategies that have been proven to work in real-world settings.
Don't leave money on the table—transform your pricing approach and see the impact on your bottom line!
Whether you're an e-commerce entrepreneur, a retail store owner, or a service-based business professional, this book equips you with the tools and knowledge to develop and implement effective pricing strategies. Learn how to assess your business needs, understand your target market, and choose the right pricing model for your unique situation.
Explore key pricing concepts such as cost-plus, value-based, and competitive pricing, and discover advanced techniques like charm pricing, bundling, and dynamic pricing. With detailed chapters on customer research, price elasticity, and the latest in pricing technology, you'll be well-prepared to set prices that resonate with your customers and drive top-line revenue.
Inside, you'll find:
• Step-by-step guides to developing and testing pricing models
• Practical examples and case studies from various industries
• Detailed explanations of pricing methodologies like the Van Westendorp Price Sensitivity Meter and the Gabor-Granger Technique
• Insights into future trends in pricing, including AI-driven and personalized pricing strategies
• Templates, worksheets, and customer research questionnaires to aid your pricing decisions
Written in a friendly and accessible tone, "Profitable Pricing" is your go-to resource for mastering the critical skill of pricing. Stay ahead of the competition and ensure your business's profitability with strategies that have been proven to work in real-world settings.
Don't leave money on the table—transform your pricing approach and see the impact on your bottom line!
WHAT PEOPLE SAY ABOUT PRICING:
"Greater than expected demand occurs at odd-ending price points." — Marketing Bulletin, 1997
“Pricing is by far the biggest tool for earnings improvement.”—
McKinsey & Co
McKinsey & Co
“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler
“The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.” — Seth Godin
"The single most important decision in evaluating a business is pricing power.” — Warren Buffett
“Nowadays people know the price of everything and the value of nothing.” — Oscar Wilde
"Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash."– Patrick Campbell
“Don’t fall into the irresponsible trap of setting low prices. ... Low prices attract cheap customers with luxurious demands.” — Mac Duke
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