HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely. The current state of marketing mirrors what happens to an Olympic athlete who hits a personal best — the reward is a higher bar. Coaches expect more. Training intensifies. When everything goes well, expectations and performance pressure keep rising. So marketing teams succeed, but they succeed inside systems that demand speed, iteration, and tight data feedback cycles. All of this makes Loop Marketing more relevant than ever heading […]