Creative Data Networks
Google Can Now Monitor Search For Your Government IDs via @sejournal, @MattGSouthern
Google’s Results about you tool now monitors Search results for government-issued IDs like passports, driver’s licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.
Synthetic Personas For Better Prompt Tracking via @sejournal, @Kevin_Indig
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.
AI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. AI search extracts information directly from content, public sources, and structured data. This shift changes how buyers discover brands and validate solutions. Growth-focused teams benefit from precise, consistent brand details in AI summaries, as these summaries influence early research, shortlists, and pipeline […]
7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users via @sejournal, @MattGSouthern
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.
Bing Webmaster Tools Adds AI Citation Performance Data via @sejournal, @MattGSouthern
Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.
Voice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie. Today, if we need to find the nearest taco stand, check stock numbers — or know how to say “dinosaur” in Spanish right this second like my sweet three-year-old nephew — we don’t think twice about asking Siri or Alexa. From smartphones to smart speakers and smart TVs, conducting web searches with our voices is common. In many cases, it’s even faster, more convenient, and easier than typing in a query. That’s likely why the global speech and voice recognition market is projected […]
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still important (for now), success increasingly depends on whether a brand stays visible when an AI system summarizes an answer. Traditional SEO still drives performance for long-form content, rankings, and organic traffic. AEO, however, determines whether a brand appears in AI Overviews, featured snippets, and voice search. Answer engine optimization and traditional SEO models run in parallel, and they rely on different signals, content structures, and […]