Creative Data Networks
Google’s New User Intent Extraction Method via @sejournal, @martinibuster
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. The post Google’s New User Intent Extraction Method appeared first on Search Engine Journal.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ via @sejournal, @MattGSouthern
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising. The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal.
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) via @sejournal, @purnavirji
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal.
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.
Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster
Shopify’s Harley Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.
56% Of CEOs Report No Revenue Gains From AI: PwC Survey via @sejournal, @MattGSouthern
A survey of 4,000+ CEOs from 95 countries finds 56% haven’t seen revenue or cost benefits from AI. The post 56% Of CEOs Report No Revenue Gains From AI: PwC Survey appeared first on Search Engine Journal.
Five Things To Do That Will Increase Authoritativeness And Earn Links via @sejournal, @martinibuster
Five things that any business can do to increase authoritativeness and earn more links The post Five Things To Do That Will Increase Authoritativeness And Earn Links appeared first on Search Engine Journal.
When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester
A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself. The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search Engine Journal.
PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads via @sejournal, @brookeosmundson
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities. The post PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads appeared first on Search Engine Journal.