“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless of your industry. Meet the Master Shelley Pippin Founder and co-owner, Brewnuts When you think of bar food, you probably think of things like burgers and sandwiches. But Cleveland-based Brewnuts has a different vision: As Brewnuts’ “Ohio’s first and only doughnut bar,” as co-owner and […]