Creative Data Networks

Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster

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Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.

Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern

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A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

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“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance. He’s recognized as one of the foremost experts in email marketing. His website, SubjectLine.com, is ranked in the top 1% of sites worldwide. His marketing podcast regularly lands in the top 5 in the U.S. He founded GURU Media Hub, is the president and CEO […]

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler

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Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.

Breaking Into New Markets With PPC: Key Considerations

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PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.

11 helpful resources for improving your business skills

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It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills (like accounting, operations, and finance). A lot of what I know about business has come from working within an agency, working with a wide range of businesses, and learning from people who are further into their careers than me. Here are 11 of the best […]

AI agents for social media: How to use them right now + what you can expect in the future

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I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI and how it’s influencing marketing and social media, it hits me just how far we’ve come. AI is already changing how I think about connecting with my audiences, creating content that reaches them, and competing in an extremely crowded online space to get my message […]

SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search via @sejournal, @martinibuster

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SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO The post SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search appeared first on Search Engine Journal.

WordPress Robots.txt: What Should You Include? via @sejournal, @alexmoss

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A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters. The post WordPress Robots.txt: What Should You Include? appeared first on Search Engine Journal.

Reimagining EEAT To Drive Higher Sales And Search Visibility via @sejournal, @martinibuster

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You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales And Search Visibility appeared first on Search Engine Journal.
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