This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it (see what I did there?). “We’ve been taught to think about B2B or B2C,” says today’s marketing master, “but I’m actually interested in B2H — there’s a human on the other side.” Meet the Master Bryetta Calloway Founder and CEO, Stories Seen Claim to fame: […]