Content Strategy / 69 posts found
6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution via @sejournal, @DAC_group
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights. The post 6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution appeared first on Search Engine Journal.
B2B Content Marketing Strategies For High-Quality Lead Generation via @sejournal, @sejournal
Discover the key to successful B2B lead generation in our latest ebook, packed with valuable tips and insights for developing content that converts. The post B2B Content Marketing Strategies For High-Quality Lead Generation appeared first on Search Engine Journal.
How To Uncover Your Expertise To Become A Journalist’s Source via @sejournal, @_kevinrowe
Elevate your media presence by mastering the Expert Evaluation Tool. Learn to communicate proven expertise and become a go-to resource for journalists in your field. The post How To Uncover Your Expertise To Become A Journalist’s Source appeared first on Search Engine Journal.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing via @sejournal, @kristileilani
Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing. The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)
Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback) appeared first on Search Engine Journal.
Why Does A Content Strategy Fail? via @sejournal, @himani_kankaria
Discover the hidden flaws that might be sabotaging your efforts, leading to poor results despite consistent blogging and aggressive promotions. The post Why Does A Content Strategy Fail? appeared first on Search Engine Journal.
Google Offers Publishers Control Over Bard, Vertex AI Access via @sejournal, @kristileilani
Discover how to utilize Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI models use of your content. The post Google Offers Publishers Control Over Bard, Vertex AI Access appeared first on Search Engine Journal.
Designing The Content Marketing Strategy Measurement
Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid. The post Designing The Content Marketing Strategy Measurement appeared first on Search Engine Journal.
Defining The Responsibilities In The Content Lifecycle
Create a comprehensive content marketing strategy by categorizing the essential activities required to run your content team and delegate effectively. The post Defining The Responsibilities In The Content Lifecycle appeared first on Search Engine Journal.