Youtube Marketing / 18 posts found

YouTube Analytics: The 15 Metrics That Actually Matter

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Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only […]

10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]

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In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the […]

YouTube SEO: How to Optimize Videos for YouTube Search

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How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answer to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can implement certain strategies to ensure that the YouTube algorithm favors you in the search results. In this post, we’ll go over proven YouTube SEO tips that have worked for HubSpot’s YouTube channel and that will work for you, regardless of your channel size. Let’s get started. How to Rank Videos on YouTube To get videos to rank on YouTube, we […]

How to Add Tags to YouTube Videos & Why They’re Important

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YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags to YouTube videos. Below, we’ve put together a guide that will explain exactly what YouTube tags are, how to add them, why they’re important, and some best practices to follow. What are tags for YouTube? How to Add Tags to YouTube Videos Why are YouTube tags so important? YouTube Tags […]

How to Create a YouTube Channel Step-by-Step

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Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users. Because video is an essential channel for marketers, it’s important to know how to leverage YouTube for your own business. This article will cover everything you need to know about creating a YouTube channel so you can start uploading your own videos and growing your audience today. Can’t create a new channel? If you’re seeing a “This action isn’t allowed” message when you try to create your channel, you may be using an outdated […]

What is YouTube Shorts & How to Make One [+7 Brand Examples]

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Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts […]

12 Essential YouTube Advertising Statistics for 2022

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YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 […]

How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

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In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you’re probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without […]

YouTube Challenges To Boost Subscribers in 2022

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With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things […]

50+ YouTube Stats Every Video Marketer Should Know in 2022

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YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history. General Content ROI and Usage  Mobile Demographics Subscriber Growth Usage History YouTube Stats Every Video Marketer Should Know in 2022 General YouTube Stats Image Source Over 500 hours of video are uploaded to YouTube every minute. (Statista) Over one billion hours of videos are watched on YouTube every day. “Baby Shark Dance” by Pinkfong Kids’ Songs […]
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