Paid Media Strategy / 67 posts found
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen via @sejournal, @adsliaison
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads. The post Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen appeared first on Search Engine Journal.
How To Set A Winning Data Strategy For Value-Based Bidding via @sejournal, @adsliaison
A simple guide to laying the right foundation to make value-based bidding work for you. The post How To Set A Winning Data Strategy For Value-Based Bidding appeared first on Search Engine Journal.
Is Value-Based Bidding Your Ticket To Higher Quality Leads? via @sejournal, @adsliaison
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business. The post Is Value-Based Bidding Your Ticket To Higher Quality Leads? appeared first on Search Engine Journal.
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads via @sejournal, @adsliaison
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure. The post A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads appeared first on Search Engine Journal.
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them. The post How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants appeared first on Search Engine Journal.
10 Tips On How To Rock A Small PPC Budget via @sejournal, @LisaRocksSEM
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget. The post 10 Tips On How To Rock A Small PPC Budget appeared first on Search Engine Journal.
15 Ways To Improve Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips. The post 15 Ways To Improve Conversion Rates In Google Ads appeared first on Search Engine Journal.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon) via @sejournal, @adsliaison
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in. The post Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon) appeared first on Search Engine Journal.
How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This 6-Step Customer Journey Analysis appeared first on Search Engine Journal.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered via @sejournal, @adsliaison
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it. The post Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered appeared first on Search Engine Journal.