Social Media Marketing / 22 posts found

How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

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In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic […]

TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

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When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be taking on its biggest social media rivals yet again by exploring two familiar — but still surprising — features: TikTok Stories and 10-minute video capabilities. If you love the short-form, in-feed, and non-ephemeral nature of TikTok’s platform, you might be surprised that they’re now launching […]

8 Discontinued Social Media Channels and Features (+Why They Never Took Off)

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What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks — and why they didn’t stick around. From Six Degrees to Snapchat: A […]

How Does the TikTok Algorithm Work In 2022?

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As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged. Here’s what brands need to know about TikTok’s algorithm and the unique path to purchase on the app. Image Source TikTok is revamping the outdated linear sales process and is focusing on driving growth at scale. […]

Key Steps in Developing a Social Media Strategy

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For many companies, social networking has become a must-have tool. But, are these businesses utilizing social media to its greatest potential? Creating a profile and publishing random material and content every now and then is no longer sufficient. It actually never was. Despite this, many companies do not appear to have a defined social media … The post Key Steps in Developing a Social Media Strategy appeared first on Digital Agency Network.

TikTok Allows 10-Minute Videos Now: The New TikTok Update

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TikTok announced this month that it’s updating the maximum length of videos on its platform from three minutes to ten. Sophia Cohen, Head of Influencer Marketing at Moburst, discusses some of the recent changes made to the TikTok platform.  What Is the Big TikTok Update? The update is a big deal because TikTok has always … The post TikTok Allows 10-Minute Videos Now: The New TikTok Update appeared first on Digital Agency Network.

10 Best Social Media Organization Tips and Tricks for Managers

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Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S. for their best tips on staying organized. Here’s what they shared with us. […]

Benefits of Pinterest for Business in the 2022

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With over 400 million active users and growth steadily increasing by 37% year-over-year, Pinterest provides incredible opportunities to grow your business by showcasing your brand to potential new customers, increasing traffic to your website, and highlighting products to drive sales. Pinterest is unique from other platforms like Instagram and Facebook in that it is more … The post Benefits of Pinterest for Business in the 2022 appeared first on Digital Agency Network.

How to Choose the Perfect Social Media Agency

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To those who are new to the sector, exploring the social media agency landscape can seem daunting to say the least.  Google ‘best social media agencies’ and you are given around 4,130,000,000 results to sift through – don’t bother checking out those agencies that rank on the first page of your Google search either, just … The post How to Choose the Perfect Social Media Agency appeared first on Digital Agency Network.

Here’s Why You Should Be Using Instagram Reels

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The Reels function on Instagram has opened up a brand new opportunity for businesses using the social media platform. Instagram Reels are videos that can be up to 60 seconds long and can be found on an account’s profile page, as well as on a platform-wide base under the Reels tab at the bottom of … The post Here’s Why You Should Be Using Instagram Reels appeared first on Digital Agency Network.
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